Graphic design is an artistic and commercial discipline that focuses on visual communication and artful presentation. Various methods are used to create and combine symbols, images, and words to create a visual representation of ideas and messages. The graphic design students are encouraged to explore diverse problem-solving methodologies, develop conceptual investigations, and research creatively in all forms of communication. Faculty members are dedicated to excellence in teaching, creative research and professional practice. The department maintains an atmosphere that stresses creative and intellectual thinking, while maintaining the integration of new technology.
Students interested in graphic design take courses in Typography, Print Design, Package Design, Web and Animation, along with a series of related studio courses such as Printmaking, Photography and Digital Video. The primary goal of the curriculum is to educate students to be capable of integrating form and information for the purposes of effective visual communication.
Graphic design is offered as an emphasis area of study for only undergraduate students.
Suppose you want to announce or sell something, amuse or persuade someone, explain a complicated system or demonstrate a process. In other words, you have a message you want to communicate. How do you “send” it? You could tell people one by one or broadcast by radio or loudspeaker. That’s verbal communication. But if you use any visual medium at all—if you make a poster; type a letter; create a business logo, a magazine ad, or an album cover; even make a computer printout—you are using a form of visual communication called graphic design.
Graphic designers work with drawn, painted, photographed, or computer-generated images (pictures), but they also design the letterforms that make up various typefaces found in movie credits and TV ads; in books, magazines, and menus; and even on computer screens. Designers create, choose, and organize these elements—typography, images, and the so-called “white space” around them—to communicate a message. Graphic design is a part of your daily life. From humble things like gum wrappers to huge things like billboards to the T-shirt you’re wearing, graphic design informs, persuades, organizes, stimulates, locates, identifies, attracts attention and provides pleasure.
Graphic design is a creative process that combines art and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message from a client to a particular audience. The main tools are image and typography.
Designers develop images to represent the ideas their clients want to communicate. Images can be incredibly powerful and compelling tools of communication, conveying not only information but also moods and emotions. People respond to images instinctively based on their personalities, associations, and previous experience. For example, you know that a chili pepper is hot, and this knowledge in combination with the image creates a visual pun.
In the case of image-based design, the images must carry the entire message; there are few if any words to help. These images may be photographic, painted, drawn, or graphically rendered in many different ways. Image-based design is employed when the designer determines that, in a particular case, a picture is indeed worth a thousand words.
In some cases, designers rely on words to convey a message, but they use words differently from the ways writers do. To designers, what the words look like is as important as their meaning. The visual forms, whether typography (communication designed by means of the printed word) or handmade lettering, perform many communication functions. They can arrest your attention on a poster, identify the product name on a package or a truck, and present running text as the typography in a book does. Designers are experts at presenting information in a visual form in print or on film, packaging, or signs.
When you look at an “ordinary” printed page of running text, what is involved in designing such a seemingly simple page? Think about what you would do if you were asked to redesign the page. Would you change the typeface or type size? Would you divide the text into two narrower columns? What about the margins and the spacing between the paragraphs and lines? Would you indent the paragraphs or begin them with decorative lettering? What other kinds of treatment might you give the page number? Would you change the boldface terms, perhaps using italic or underlining? What other changes might you consider, and how would they affect the way the reader reacts to the content? Designers evaluate the message and the audience for type-based design in order to make these kinds of decisions.
Image and type
Designers often combine images and typography to communicate a client’s message to an audience. They explore the creative possibilities presented by words (typography) and images (photography, illustration, and What is graphic design? Continued:fine art). It is up to the designer not only to find or create appropriate letterforms and images but also to establish the best balance between them.
Designers are the link between the client and the audience. On the one hand, a client is often too close to the message to understand various ways in which it can be presented. The audience, on the other hand, is often too broad to have any direct impact on how a communication is presented. What’s more, it is usually difficult to make the audience a part of the creative process. Unlike client and audience, graphic designers learn how to construct a message and how to present it successfully. They work with the client to understand the content and the purpose of the message. They often collaborate with market researchers and other specialists to understand the nature of the audience. Once a design concept is chosen, the designers work with illustrators and photographers as well as with typesetters and printers or other production specialists to create the final design product.
Symbols, logos and logotypes
Symbols and logos are special, highly condensed information forms or identifiers. Symbols are abstract representation of a particular idea or identity. The CBS “eye” and the active “television” are symbolic forms, which we learn to recognize as representing a particular concept or company. Logotypes are corporate identifications based on a special typographical word treatment. Some identifiers are hybrid, or combinations of symbol and logotype. In order to create these identifiers, the designer must have a clear vision of the corporation or idea to be represented and of the audience to which the message is directed.
(from AIGA Career Guide)
The graphic design facility is housed on the first floor of Meek Hall. Graphic Design courses are mainly taught in the computer lab, Meek 117, with storage/resource material located in the Graphic Design Resource Room, Meek 115. There are also letterpress classes that are taught in Meek 113.
The graphic design computer lab houses iMac computer stations as well as laptop docking stations, accommodating students who bring their own laptops to class. This room houses courses in graphic design, web design, vector imaging and photo imaging. The Graphic Design Computer lab accommodates approximately 90-100 students each semester taking design courses. It also is available to 1 Art History class (about 25 students) as well as all Art Department faculty & staff, BA, BFA students and MFA students.
The Graphic Design Resource Room is currently used to store student projects, past MFA theses, BFA Thesis notebooks and resource annuals for graphic design students.
The Control Room is located between the Graphic Design Computer Lab and the Imaging Arts Computer Lab. It contains a color LaserJet printer with capabilities of printing 11” x 17” and a Mac Xserve server, which controls both labs.
Recently, letterpress printing has been added to our curriculum. Letterpress is currently housed in Meek 113 as well as the Graphic Design Computer Lab.
117 Graphic Design Computer Lab (733 square feet)
1 Epson 3LCD Projector
1 2-sided free-standing marker board (72” x 48”)
1 HP LaserJet 700 M712 printer
1 HP Color LaserJet Enterprise M750 printer
18 21” iMac computers with Intel processors
1 Epson Perfection V600 flatbed scanner
Adobe Creative Cloud
Microsoft Office 2010
121 Computer Lab Control Room Facilities & Equipment (199 square feet)
1 Quad Core Intel Based Xserve, with Raid in rack with battery backup
1 Printing Station:
1 HP Color LaserJet CP5525dtn, printer (prints tabloid size)
1 iMac computer with USB connection to printer
1 RotaTrim paper trimmer 12” x 18”
1 RotaTrim paper trimmer 12” x 15”
1 Book binding machine
1 Quartet paper cutter (cuts up to 50 sheets of paper up to 11” wide)
1 Wireless switch
1 Work table
Lab hours outside of regular class time
Mon-Thursday: 5-11pm, Friday: 9-5pm, Sunday: noon-11pm.
Students interested in the graphic design or web design curriculum are required to have their own personal computer prior to taking ART 361, Graphic Design I. There are several laptop plug-in stations in the computer labs for those students with their own laptop computers. For specifications and software regarding a personal computer, you may download information on the computer requirement here.
The American Institute for Graphic Arts, AIGA, is a professional organization for graphic designers. The Department of Art’s student group is affiliated with AIGA-Memphis on a regional level, as part of the national organization. For information visit our student group site or the national site at www.aiga.org, or contact Professor Virginia Chavis firstname.lastname@example.org.