Art 361. Graphic Design I – Typography
This course introduces students to the role that typography plays in graphic design and communication primarily through print, but applications to multimedia and environmental design may be applied. Students explore the historical and communication contexts of typography at the start of the written language, and continue through our current Western written language.
The course places emphasis on developing a sound knowledge of the characteristics, terminology and specification of type and appropriate use. Hand–rendering skills are encouraged to represent type in thumbnail and semi–comp situations. Students are introduced to Adobe InDesign. A working knowledge of scanning, digital photography, Adobe Photoshop and Adobe Illustrator is expected.
By the end of the semester, students will learn how
- to think with and about type and utilize these skills to enhance their creative graphic design works;
- to build on articulating their ideas using appropriate terminology with their peers, continue to creatively use the Adobe Creative Suite as a tool to complete their design work.
- to describe, analyze, interpret and judge the work of designers in the field.
- typography functions in three ways: as a letterform, in a block(s) of text and in a grid structure in order to deliver a message in a creative and thought-provoking manner.
“Tyler is awesome. He’s a super great professor who knows what he’s talking about and is passionate about design. He also has a lot of experience in the design world and can bring real-life experience to the table when he teaches. He gives really helpful feedback on projects and wants his students to push themselves in order to grow creatively. He is specific on his guidelines for projects, yet is always flexible if the student is being intentional. Overall he’s a great professor who cares about his students and wants them to succeed.”
